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Home » Articles » Private: BharatPe launches PAYBACK India in a new avatar: Rebrands it as ‘Zillion’

BharatPe launches PAYBACK India in a new avatar: Rebrands it as ‘Zillion’

by GLO
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BharatPe Group, one of India's leading names in the fintech industry, today announced that it will be rebranding PAYBACK India, the country's largest multi-brand loyalty program to Zillion. This new brand identity is in line with the company's vision to make Zillion ubiquitous to loyalty and rewards across the country.…

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