"Data-backed storytelling is the future," Gunn said. "Leveraging data effectively builds trust—a commodity that's increasingly scarce in a noisy digital world."
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GLOIn a year predicted to bring content fatigue and an ever-changing amount of consumer confidence, content marketing experts at Extu have five key recommendations to remain trustworthy and create quality engagement in 2025.
Nichole Gunn, Global Chief Marketing Officer at Extu, champions marketing automation, AI, predictive analytics, and hyper-personalization to foster authentic, human connections.
“Data-backed storytelling is the future,” Gunn said. “Leveraging data effectively builds trust—a commodity that’s increasingly scarce in a noisy digital world.”
Gunn noted that predictive analytics allows businesses to anticipate audience needs, enabling hyper-targeted campaigns that resonate on a deeply personal level.
“Audiences have changed. They don’t just want to be sold to—they want to feel connected,” said Gunn.
Gunn recently shared these insights with Authority Magazine, with further details on how her team is using these strategies to transform marketing for Extu’s clients such as Dell and Toyo Tires.
The Five Non-Traditional Strategies
Gunn outlined five cutting-edge strategies that businesses transform businesses’ marketing efforts for the upcoming year:
- Through-Channel Marketing Automation (TCMA): Extu’s TCMA campaigns yield a 20:1 ROI by empowering channel partners to execute automated, personalized marketing initiatives.
- Incentive Programs: These have evolved to align with corporate objectives and utilize predictive analytics to drive loyalty and actionable results.
- Hyper-Personalization Through Predictive Analytics: Delivering tailored experiences that anticipate audience needs to build lasting trust and engagement.
- Interactive Training and Education: Incorporating gamification and immersive technology to engage partners and resellers, making learning enjoyable and impactful.
- Data-Backed Storytelling: Combining authenticity with analytics to craft compelling narratives that captivate and convert.
For more insights from Gunn’s conversation with Authority Magazine, click here.
About Extu
Extu specializes in providing innovative channel incentive and marketing technology solutions to mid-market companies in various industries, including automotive, energy, building and construction, and IT. With a focus on delivering measurable results, Extu’s solutions empower businesses to drive growth and enhance channel performance.
SOURCE Extu
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