Location: Brest, Brittany, France. Click here to apply
GLOAbout the job
B&B HOTELS recrute : CHARGÉ(E) DE PROJETS CRM & Fidélisation
Brest | CDD – 7 mois
Vous êtes intéressé(e) par le CRM, le marketing digital et la data ?
Vous souhaitez intervenir sur des campagnes à impact dans un environnement international et en forte croissance ?
Cette opportunité est faite pour vous.
Votre mission
Au sein de la Direction Marketing – Traffic Management, vous contribuez au pilotage des campagnes CRM et des programmes de fidélité pour la Business Unit Western Europe (France, Belgique, Suisse et Luxembourg).
Vos responsabilités
- Concevoir et déployer des campagnes email, SMS et push notifications (B2B et B2C)
- Piloter le calendrier éditorial CRM
- Animer et développer les programmes de fidélité
- Construire et gérer les audiences CRM (ciblage, scoring, conformité GDPR)
- Contribuer à la création des contenus (copywriting, visuels, HTML, traductions)
- Suivre la performance des campagnes et produire des recommandations
- Collaborer avec les équipes France, Groupe et internationales
Votre profil
- Bac +3 / Bac +5 en marketing, digital, CRM ou équivalent
- 2 à 3 ans d’expérience en CRM ou marketing digital
- Bonne maîtrise des environnements digitaux et des outils CRM
- Anglais professionnel requis
- Organisé(e), analytique, rigoureux(se) et orienté(e) performance
- À l’aise dans un environnement transverse et international
Outils
Salesforce Marketing Cloud, Dartagnan, Google Analytics, MicroStrategy, Canva, Photoshop
Pourquoi nous rejoindre ?
- Un rôle clé au cœur de la stratégie CRM et fidélité
- Un environnement international, collaboratif et orienté data
- Des valeurs fortes : Simplicité, Entrepreneuriat, Inclusion, Empathie, Intégrité
Source: B&B
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