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Home » Articles » Private: Balmain (France) launches NFT-based loyalty program

EUROPE & UK
Balmain (France) launches NFT-based loyalty program

by GLO
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High-end French clothing brand, Balmain has partnered with MINTNFT to develop a new NFT-based membership program for the luxury fashion house. During Paris Fashion Week 2022, Balmain introduced “The Balmain Thread,” which will reportedly serve as the luxury industry’s first NFT rewards initiative. Premium minting platform MINTNFT partners with Balmain…

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