The loyalty program consists of four tiers, each offering a set of benefits. Tier one includes a birthday reward, free shipping on designated dates, an annual brand collaboration offer, and exclusive spend & save deals. The subsequent tiers offer monthly digital stories, early access to sales, an annual gift with purchase, exclusive offer days, special product offerings, and invitations to events.
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GLOTo celebrate its fourth birthday, Australian fashion label Henne has introduced two exciting initiatives: ‘The Collector’ loyalty program and an in-store complimentary embroidery service.
Named ‘The Collector’, the loyalty program consists of four tiers, each offering a set of benefits. Tier one includes a birthday reward, free shipping on designated dates, an annual brand collaboration offer, and exclusive spend & save deals. The subsequent tiers offer monthly digital stories, early access to sales, an annual gift with purchase, exclusive offer days, special product offerings, and invitations to events.
Alongside the launch of ‘The Collector’, Henne now provides a personalized embroidery service available in-store. Customers purchasing select garments have the option to embroider their initials on the items.
Henne founder Nadia Bartel expressed gratitude to their loyal customers, who have played a crucial role in the brand’s journey over the past four years. ‘The Collector’ and the personalized embroidery service are Henne’s way of showing appreciation to their valued customers.
In addition to these initiatives, Henne is set to release the third drop of its Reverie Collection on July 26. The collection features jumpers, blazers, midi and mini skirts, and pants in various shades of blue, and it is available for purchase in-store and online through Henne’s official website.
