DATA SOURCING / 3RD-PARTY & ZERO-PARTY DATA

Attain and Camelot Strategic Marketing & Media ink landmark partnership to bring real-time sales measurement to Camelot’s roster of clients

Camelot will leverage Attain, the largest U.S. permissioned purchase panel enabling brands to effectively measure lower-funnel sales outcomes in real-time tied to premium OLV and streaming video ad buys Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced a partnership with…