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Home » Articles » Private: Asda launches new dedicated retail media unit LS Eleven Media Services

EUROPE & UK
Asda launches new dedicated retail media unit LS Eleven Media Services

by GLO
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Asda, the prominent supermarket chain, has entered the retail media arena with significant strides, partnering with SMG to revamp its offerings. Under this partnership, a new entity named LS Eleven Media Services has been established, representing a fully integrated media services business. The name is derived from the postcode of…

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