Former JPMorgan Chase and American Express executive brings over two decades of product and commercial leadership to loyalty-as-a-service company
(Image Source)
AscendaAscenda, the industry leader in loyalty-as-a-service, today announced the appointment of Jan Wilken as Chief Product Officer. In this role, Wilken will lead the company’s loyalty ecosystem strategy to expand its customer engagement solutions and rewards propositions to drive growth for financial institutions and merchants worldwide.
“Jan brings to Ascenda a powerful combination of industry expertise, strategic vision and an unparalleled track record of building highly successful loyalty and customer engagement propositions. Through Jan’s leadership, we will accelerate our ability to deliver the best-in-market customer engagement solutions that maximize loyalty ROI for our clients and partners.” said Kyle Armstrong, CEO of Ascenda.
Prior to joining Ascenda, Wilken was a Managing Director at JPMorgan Chase, including roles as Head of Card Strategy and Product Owner for the Credit Journey and MyHome programs. He also held leadership positions at American Express across loyalty and co-brand partnerships, where he launched the first loyalty coalition in the U.S.
“Across the loyalty ecosystem, pressures are mounting from consumers and stakeholders alike for greater relevance, personalization and proven ROI. At Ascenda, we’re in a unique position to tap into this moment and redefine how financial institutions and merchants engage with their customers because of our holistic approach to driving results with innovative loyalty solutions,” said Wilken. “Our modern technology stack and exciting rewards content – which is being leveraged by some of the largest financial brands in the world – is designed to deliver delightful customer experiences that drive greater customer acquisition, share of wallet, and retention.”
About Ascenda
Ascenda delivers loyalty as a service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences.
SOURCE Ascenda
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
