Key takeaways: 2x more companies want to increase their investment in customer retention than in acquisition • 81.4% of program owners confirmed that their loyalty program was helpful during the economic downturn • 6.5 out of 10 companies would like to replatform and revamp their loyalty program • For re-platforming a loyalty program, the most important aspect is ease of integration • 9 out of 10 loyalty program owners reported a positive ROI, and their average ROI is 4.8X
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AntavoAntavo published 2024 Global Customer Loyalty Report.
Key takeaways:
- 2x more companies want to increase their investment in customer retention than in acquisition
- 81.4% of program owners confirmed that their loyalty program was helpful during the economic downturn
- 6.5 out of 10 companies would like to replatform and revamp their loyalty program
- For re-platforming a loyalty program, the most important aspect is ease of integration
- 9 out of 10 loyalty program owners reported a positive ROI, and their average ROI is 4.8X
The data in the report comes from three sources: a survey that was completed by 600 corporate survey respondents from all regions of the world, and the analysis of more than 30.5 million member actions tracked via Antavo’s Loyalty Management system.
In addition, the report also features insights based on 1,200 minutes of interviews with renowned industry experts in customer loyalty. As such, this report is meant to showcase loyalty program trends from the standpoint of current and future loyalty program owners, industry experts and third- party tech providers.
Source: Antavo
