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Home » Articles » Andy Chalcroft, Visa’s Head of North America Co-Brand and Global Center of Excellence, Joins Global Loyalty Organisation Advisory Board

Andy Chalcroft, Visa’s Head of North America Co-Brand and Global Center of Excellence, Joins Global Loyalty Organisation Advisory Board

by GLO
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As a senior leader within Visa, Andy Chalcroft has been at the forefront of shaping the company’s loyalty strategy, collaborating with financial institutions, merchants and technology providers across multiple markets. His expertise in driving customer engagement through payments innovation will add valuable perspective to GLO’s growing community of global loyalty leaders.

GLO

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GLO

London, UK – December 10, 2025 – The Global Loyalty Organisation (GLO), the world’s leading professional body for loyalty and customer engagement, today announced the appointment of Andy Chalcroft, Vice President, Head of North America Co-Brand and Global Center of Excellence, to its Advisory Board.

As a senior leader within Visa, Andy Chalcroft has been at the forefront of shaping the company’s loyalty strategy, collaborating with financial institutions, merchants and technology providers across multiple markets. His expertise in driving customer engagement through payments innovation will add valuable perspective to GLO’s growing community of global loyalty leaders.

Dilek Capanoglu Glenister, Co- Founder & Director of the Global Loyalty Organisation, commented: “We are thrilled to welcome Andy to the GLO Advisory Board. Visa has long been a trusted partner in advancing the loyalty industry, and Andy’s leadership will further strengthen our mission to connect, inspire and empower loyalty professionals worldwide. His experience in payments, partnerships and customer engagement is exactly what our industry needs as we look ahead to the next generation of loyalty innovation.”

Anastasia Levashova, Co- Founder & Director of the Global Loyalty Organisation, added: “Andy brings a unique ability to bridge the worlds of payments and loyalty. His perspective on how transaction data, digital wallets and real-time offers are reshaping consumer expectations will be invaluable as GLO continues to guide the industry on its future path.”

Andy Chalcroft, Vice President at Visa, said: “I’m honoured to join the Global Loyalty Organisation Advisory Board at such a dynamic time for the industry. Loyalty is no longer just about rewards — it’s about relevance, trust and creating seamless experiences across the customer journey. I look forward to working with fellow board members and the wider GLO community to share insights, drive innovation and help shape the future of loyalty worldwide.”

The appointment of Andy Chalcroft underscores GLO’s commitment to building an Advisory Board that represents the breadth and depth of the global loyalty ecosystem. The Board plays a central role in guiding GLO’s research, insights and professional development initiatives for its members.

Source: GLO

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