Amperity has partnered with the Seattle Mariners to unify fan data and deliver more personalized experiences across every channel. Using Amperity’s AI-powered Customer Data Cloud, the Mariners will gain a single view of each fan, enable tailored engagement, empower internal teams with self-serve insights, and make smarter, data-driven decisions to enhance fan experiences at T-Mobile Park. (Image: Amperity)
GLO16 December 2025
Amperity’s Customer Data Cloud will bring fan data together to power personalized experiences at every interaction
Amperity, a leading AI-driven Customer Data Cloud (CDC) provider, today announced a new partnership with the Seattle Mariners aimed at creating a unified view of fans and delivering more personalized, seamless experiences across all channels.
“Building meaningful connections with our fans and creating memorable moments at T-Mobile Park is central to the Mariners’ mission,” said Chris Kennedy, Senior Vice President of Strategy and Analytics for the Seattle Mariners. “Amperity provides the foundation we need to truly understand fan behavior and tailor experiences for each individual—whether they’re attending their first game or their fiftieth.”
By implementing Amperity’s robust data platform, the Mariners are reshaping how they engage with their fanbase. The solution will enable the organization to:
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Create a single fan view: Integrate ticketing, digital, and marketing data into one accurate and comprehensive fan profile.
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Deliver personalized experiences: Power advanced fan journeys that reach the right fan at the right moment, strengthening engagement and loyalty.
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Enable teams across the organization: Give marketing, sales, analytics, and technology teams self-service access to insights while reducing manual reporting.
“Many teams want to do more with their fan data, but the real value comes from unifying it and putting it into action,” said Tony Owens, CEO of Amperity. “The Mariners are taking that step. With a single, trusted data foundation, they’ll gain deeper insight into their fans and the ability to deliver standout experiences.”
By centralizing their data on Amperity’s platform, the Mariners can make faster, data-informed decisions and develop a richer understanding of every fan who walks through the gates at T-Mobile Park.
“As someone who has spent countless evenings at T-Mobile Park, I’ve always believed great fan experiences are driven by passion, precision, and timing—and the same is true for data,” said Derek Slager, Co-founder and CTO of Amperity. “When organizations unify fragmented data and turn it into clear, dependable insights, they unlock smarter decisions and more meaningful fan moments. It’s exciting to see the Mariners bringing that vision to life with Amperity, right here in Seattle.”
The Seattle Mariners join a growing list of professional sports and entertainment organizations—including the Seattle Seahawks and Seattle Sounders—that trust Amperity to unify data, deepen fan relationships, and create experiences that keep fans engaged season after season.
About Amperity
Amperity’s Customer Data Cloud helps brands transform raw customer data into powerful business assets with speed and precision. Using AI-powered identity resolution, flexible data models, and intelligent automation, Amperity enables teams to eliminate data friction and accelerate impact. More than 400 leading brands worldwide—including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts—rely on Amperity to unlock customer insights and drive revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. Learn more at amperity.com or follow Amperity on LinkedIn, X, Facebook, and Instagram.
Source: Amperity
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