The flagship EV- two-wheeler brand under Greaves Electric Mobility will leverage Salesforce to power its sales, service, and dealer management systems
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GLOGreaves Electric Mobility plans to utilize Salesforce, a leading CRM provider, to streamline its sales, service, and dealer management systems. By implementing Salesforce Sales Cloud and Service Cloud, the company aims to unify its various departments onto a single platform. This integration will provide a comprehensive 360-degree view of the company’s stakeholders, including dealers and customers, enabling personalized experiences and fostering stronger relationships based on data-driven insights.
Sanjay Behl, CEO and executive director of Greaves Electric Mobility Private Ltd, expressed enthusiasm about the collaboration, highlighting the company’s commitment to customer-centricity. The partnership with Salesforce allows Greaves Electric Mobility to leverage the CRM leader’s reliability, configurability, and customization capabilities, leading to the integration of enterprise platforms. Consequently, the company gains sharper customer insights and the ability to develop targeted marketing programs, enhancing brand loyalty.
Through Salesforce Service Cloud, Greaves Electric Mobility aims to revolutionize its customer service by empowering employees with the necessary tools to deliver exceptional experiences while reducing costs. Additionally, Salesforce will provide better dealer management systems to enhance customer experiences across both offline and online channels for Greaves Electric Mobility’s dealer partners.
Arun Parameswaran, managing director of Sales and Distribution at Salesforce India, acknowledged the rapid growth and increasing demand for electric vehicles (EVs). Recognizing the importance of building awareness and engagement in the EV buying process, Parameswaran emphasized the significance of supporting agents and dealer networks to drive customer satisfaction and expand business opportunities. Salesforce is thrilled to contribute to Greaves Electric Mobility’s journey toward enhancing customer excellence while empowering employees and dealer networks, ultimately contributing to a more sustainable future as the world embraces EV adoption.
