Amazon has rolled out new grocery discounts for Prime members at Amazon Fresh and introduced a new private-label brand called Amazon Saver.
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AmazonAmazon has rolled out new grocery discounts for Prime members at Amazon Fresh and introduced a new private-label brand called Amazon Saver.
“We are continuously looking for ways to make grocery shopping more convenient, quicker, and cost-effective for our customers,” said Claire Peters, Amazon Fresh’s worldwide vice president, in a press release on Tuesday (Sept. 10).
As part of this new initiative, Amazon is expanding its exclusive Prime savings program at Amazon Fresh, available both in-store and online. Prime members will be able to save up to 50% on eight to 15 rotating items, including fresh produce and pantry essentials, according to the release.
Additionally, Amazon is launching a new private-label brand, Amazon Saver, complementing its existing offerings such as Amazon Kitchen and 365 by Whole Foods Market. Amazon Saver is described as a “no-frills” brand, with most products priced under $5, the company said.
This announcement follows last week’s news of Amazon expanding its presence in third-party grocery delivery. Customers in Seattle can now order same-day grocery deliveries from the local merchant Metropolitan Market through Amazon’s platform.
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On the East Coast, Amazon is extending its grocery delivery partnership with Weis Markets, a mid-Atlantic-based chain, to six more locations.
“The move is part of Amazon’s broader strategy to grow its grocery presence, a sector where it significantly lags behind Walmart,” PYMNTS reported.
According to PYMNTS Intelligence’s latest Whole Paycheck Report, “Walmart Leads Grocery Over Amazon Despite Declining Overall Share,” Walmart claimed 20% of consumer grocery spending in the second quarter of the year, compared to Amazon’s 2.7%.
Meanwhile, PYMNTS recently explored consumer interest in private-label brands in an interview with Bobby Watts from supermarket giant Ahold Delhaize USA. Watts noted, “Consumers are not as loyal to specific brands as they used to be,” citing economic factors and the willingness of younger generations to experiment with different brands.
Source: Amazon
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