Amal by Malaysia Airlines (Amal), the Hajj and Umrah pilgrimage arm of Malaysia Airlines, has formalised strategic partnerships with three prominent Indonesian travel agents to strengthen its presence in the Indonesian Umrah market for the 1447H Umrah season. The appointed agent, PT Mega Trans Universal (MTU), PT Syifa Wisata Jaya Persada (SWJP), and PT MKM Ticketing Travel & Tours Indonesia (MKM).
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Malaysia AirlinesAmal by Malaysia Airlines (Amal), the Hajj and Umrah pilgrimage arm of Malaysia Airlines, has formalised strategic partnerships with three prominent Indonesian travel agents to strengthen its presence in the Indonesian Umrah market for the 1447H Umrah season. The appointed agent, PT Mega Trans Universal (MTU), PT Syifa Wisata Jaya Persada (SWJP), and PT MKM Ticketing Travel & Tours Indonesia (MKM). The appointed agents bring with them established networks and deep market expertise, making them ideal partners in expanding Amal’s regional footprint across Indonesia.
These partnerships were officially formalised during signing ceremonies held recently in Balikpapan (BPN) and Makassar (UPG), and were attended by nearly 100 Indonesian agents, marking a strong show of support from key industry stakeholders. Also present was Muhammad Najmi Mansor, Chief Operating Officer of Amal by Malaysia Airlines, alongside senior representatives from the respective agents.
Under these partnerships, MTU and SJWP have been appointed as official agents for the Balikpapan region, while MTU and MKM will serve as the designated agents for Makassar. This strategic appointment enables Amal to strengthen its local presence and ensures that pilgrims travelling from Balikpapan and Makassar to Madinah or Jeddah via Kuala Lumpur have access to secure seat allocations along with premium services for their Umrah journeys. This arrangement provides operational stability and allows agents to confidently commit to early sales, facilitating better planning and marketing efforts.
Muhammad Najmi Mansor, Chief Operating Officer of Amal by Malaysia Airlines said, “We are delighted to formalise these partnerships with trusted Indonesian agents – MTU, SJWP, and MKM – who share our dedication to providing a seamless and spiritually fulfilling Umrah experience. Our passengers are at the heart of everything we do, and we strive to ensure that each pilgrim begins their sacred journey feeling supported, valued, and at ease. We look forward to deepening these relationships and growing together to position Amal the preferred gateway for pilgrims travelling through Kuala Lumpur, bringing comfort and peace of mind to pilgrims across Indonesia’s evolving Umrah market.”
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In 2024, Amal successfully served over 180,000 pilgrims to the holy sites, including more than 25,000 Indonesian pilgrims – a reflection of the growing trust in Amal’s offerings from the Indonesian market. To further support this growth, Amal has expanded its network for Indonesian pilgrims by introducing twice-weekly flights from Ujung Pandang (UPG) and Balikpapan (BPN), which commenced in late 2024. These new routes add to the existing connectivity from Jakarta (CGK), Surabaya (SUB), Medan (KNO), Denpasar (DPS), Yogyakarta (YIA) and Pekanbaru (PKU).
Additionally, Amal’s collaboration with these agencies will offer competitively priced and comprehensive Umrah packages tailored to the diverse needs of Indonesian pilgrims, while upholding Amal’s premium service standards. The partnership also promises pilgrims improved connectivity, exclusive flights, and enhanced ground services.
Amal continues its focus on elevating pilgrim-centric services and delivering the “Mesra Ibadah” experience – a hallmark of its service excellence – which now extends to serve the Indonesian Umrah market that registers over one million pilgrims annually. This continued emphasis on spiritual fulfilment and quality service reinforces Amal’s mission to be a trusted partner throughout every pilgrim’s sacred journey.
Through this strengthened partnership, Amal reaffirms its dedication to facilitating a smooth and spiritually fulfilling journey for Indonesian pilgrims. The combined efforts are expected to set new benchmarks in Umrah travel services, further reinforcing the airlines as the preferred choice for pilgrims in the region. Looking ahead, Amal’s continued growth will depend on strengthening its network of trusted agencies and maintaining the highest standards of service – a core commitment that remains central to delivering an elevated pilgrimage experience.
Source: Malaysia Airlines
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