Amadeus will maintain its provision of data insights from Demand360+, Agency360+, and Revenue Strategy360 to Hilton.
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AmadeusAmadeus will maintain its provision of data insights from Demand360+, Agency360+, and Revenue Strategy360 to Hilton.
In today’s competitive hotel industry, it’s crucial for hoteliers to have a clear understanding of booking trends and performance in the upcoming months. To address this need, Amadeus and Hilton have extended their partnership to grant Hilton access to Amadeus’ extensive hospitality industry data. This includes historical data as well as forward-looking market insights spanning 12 months, which are vital for shaping revenue management strategies.
Furthermore, Amadeus will continue to be the exclusive source of forward-looking booking data for Hilton’s GRO revenue management system. This exclusive access empowers Hilton’s corporate and property-level decision-makers with unique insights into market and business performance, facilitating strategic decision-making.
Michael Yeomans, Senior Vice President of Business Intelligence and Data Solutions, Hospitality at Amadeus, expressed his enthusiasm for the partnership extension, highlighting the value of historical and forward-looking actionable insights in supporting Hilton’s robust revenue management and marketing strategies. He also pointed out that the latest innovations in their Business Intelligence suite provide a broader set of market insights, allowing users to comprehend traveler origins, account performance by region, and enhance customer relationships while expanding revenue opportunities.
Hilton’s full-service portfolio will continue to benefit from comprehensive data access through direct solution subscription and integration with GRO. This extended partnership will offer a tailored solution for Hilton’s focused service portfolio, granting access to Demand360+ insights directly through Hilton’s GRO system.
Jon Wardman, Vice President of Commercial Capabilities at Hilton, emphasized Hilton’s commitment to equipping its properties with the tools and insights necessary for innovation, optimized business strategies, and exceptional guest experiences. He highlighted the value of Amadeus’ Business Intelligence solutions, which provide valuable insights into forward-looking booking data, guiding revenue management strategies.
Source: Amadeus
