Amadeus Cytric has launched its Global Prime Partner Program to recognise leading travel management companies and strengthen collaborative partnerships that enhance innovation, service quality, and value across the business travel ecosystem.
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GLOAmadeus Cytric has unveiled its new Global Prime Partner Program, an initiative that celebrates and strengthens the vital role of its partners across the business travel landscape.
At the core of the program is a select group of leading travel management companies (TMCs) — including Arrive Agencies, BCD Travel, DER BUSINESS Travel, Lufthansa City Centre, Nautalia Empresas, Travel Support, and Viajes El Corte Inglés Empresas — all of which have met rigorous standards of performance, governance, and strategic alignment with Amadeus Cytric’s vision.
The Prime Partner Program aims to cultivate long-term, collaborative relationships that deliver mutual growth and shared success.
Corporate travellers and travel managers working with Cytric through a Prime Partner will benefit from an enhanced, expert-led experience that combines innovative travel technology with consistent service and strategic value at every stage of their journey.
Austin Lorenzen, Global Partners Manager at Amadeus Cytric, commented:
“The Prime Partner Program reinforces our commitment to collaboration, choice, and excellence.
Prime Partners will gain from bespoke go-to-market strategies, demand generation support, and a stronger voice in our innovation process.
This ensures our customers can select TMCs that are deeply invested in solutions tailored to their needs.”
As part of the initiative, Prime Partners will also receive exclusive benefits, including dedicated operational support and early access to upcoming Amadeus Cytric innovations.
Source: Amadeus
