Lufthansa Group has selected Amadeus as a key technology partner, with nine of its airlines set to adopt Amadeus Nevio’s AI-native, modular solutions. The collaboration will support personalized retailing, a single Order view and industry-first Delivery Management, enabling smoother servicing, data-driven operations and more seamless end-to-end travel experiences. (Image: Amadeus).
Amadeus09 January 2026
In a significant step toward reshaping airline retailing, the Lufthansa Group has chosen Amadeus as a strategic technology partner to support its digital transformation. The Group plans to adopt Amadeus Nevio’s AI-native, modular technology across nine of its airlines, enabling a new era of personalized offers, streamlined servicing and modern Order-based operations.
The rollout will include carriers such as Austrian Airlines, Brussels Airlines, Lufthansa and Swiss, giving each airline the flexibility to modernize at its own pace while operating on a shared, future-ready foundation. At the heart of the initiative is Amadeus Nevio — a next-generation platform designed to support personalized retailing alongside end-to-end Order and Delivery Management.
A cornerstone of the transformation is the move toward a single Order view, aligned with the International Air Transport Association (IATA) Order standard. Through Amadeus Order Management, the entire customer journey — flights, ancillaries and third-party services — can be managed within one unified record, paving the way for a gradual shift away from traditional tickets and Passenger Name Records.
Personalization is another key focus. Lufthansa Group aims to bring together its own products and partner content into tailored offers that adapt to customer needs throughout the journey. Amadeus Product Catalogue and Stock Keeper will support this ambition by delivering a real-time view of availability across all touchpoints, helping to create more relevant offers and improve customer satisfaction.
In an industry first, Lufthansa Group is also expected to adopt Amadeus Delivery Management — a new module that connects fulfilment, servicing and operations. Features such as a digital Journey Pass, fulfilment tracking and intelligent disruption handling will allow passengers to be recognized at key moments, enabling smoother journeys and more personalized service.
Tamur Goudarzi Pour, Executive Vice President Strategy at Lufthansa Group, said the collaboration reinforces the Group’s leadership in modern airline retailing and marks an important step in enhancing the overall travel experience for customers.
Decius Valmorbida, President of Travel at Amadeus, added that this represents the largest Amadeus Nevio engagement to date and builds on a long-standing partnership between the two companies. He highlighted the open, modular nature of Nevio as key to delivering seamless, end-to-end journeys and supporting Lufthansa Group’s transformation goals.
Together, Lufthansa Group and Amadeus are setting a new benchmark for how airlines can use technology to deliver more connected, personalized and efficient travel experiences.
Source: Amadeus / Lufthansa
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