The campaign features six Paris Saint-Germain players: Marco Asensio, Gianluigi Donnarumma, Lucas Hernandez, Marquinhos, Danilo Pereira and Manuel Ugarte. Its aim is to promote the promise of making travel and everyday life easier and more enjoyable with ALL.com, the Accor group's booking platform and loyalty programme.
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GLOOne of these dreams comes to life in the film that accompanies “ALL Childhood Dreams”. Shot at the Swissôtel Nankai Osaka this summer during PSG’s Japan Summer Tour, the film tells the story of a budding young footballer who magically swaps places with Marquinhos, Paris Saint-Germain’s captain, during his stay in an Accor Group hotel.
He takes part in a press conference, trains, and has fun with the Paris Saint-Germain players. Along with his heroes, he discovers the benefits and perks enjoyed by hotel guests and members of the ALL programme: room service, spa, gym, personal attention, and a magnificent suite.
Then he wakes up: still full of excitement, torn between dream and reality. At breakfast, he sees at the table next to him the six Paris Saint-Germain players who were with him the night before. Was it really just a dream?
The creative concept links the concept of a dream, the hotel business and ALL’s value proposition: unique services, the quest for excellence, and memorable experiences. The campaign was devised by the agency We Are Social. The clip, produced by Obvious, will be broadcast worldwide from 16 November on ALL’s social networks for four months.
Through this campaign, drawing on the partnership with Paris Saint-Germain and on the desire of its members to share their passions, ALL aims to strengthen its reputation, promote the know-how and services of the Group’s hotel brands, and highlight the ALL.com booking platform.
About ALL: ALL – Accor Live Limitless, booking platform and loyalty program enhances the Accor experience during and beyond the hotel stay. Facilitating seamless connection to Accor hotels across 40+ hotel brands in 110 countries, ALL’s booking platform offers an unrivaled choice of stays at the best price, while the loyalty program provides access to a wide variety of rewards, services and experiences, notably with over 90 strategic partners. ALL helps members live their passions every day with over 2000 worldwide events, from local discoveries to the year’s biggest sporting, musical events and chef masterclasses. ALL – Accor Live Limitless is the loyalty program most awarded by travelers. Discover ALL at: all.com
About Paris Saint-Germain: Founded in 1970, Paris Saint-Germain is the most successful club in France and one of the biggest in Europe. Since its takeover by Qatar Sports Investment (QSI) in 2011, it has achieved spectacular results on and off the pitch. The club has won a record 11 French league titles and 48 trophies since its foundation, including an incredible 30 in the last 12 years. It has attracted many legends of the game over the years, among them Ronaldinho, David Beckham, Zlatan Ibrahimovic and Lionel Messi, and currently boasts some of the best players in the world in its ranks. Paris Saint-Germain’s international popularity knows no bounds and its community of social media followers is now more than 200 million strong, making it one of the largest in world sport. A forward-thinking club, Paris Saint-Germain has added an eSports team to its men’s football, women’s football, handball, and judo teams. Equally committed to giving something back to the community, the club has significantly increased funding for its Foundation/Endowment Fund with the aim of developing far-reaching programmes for disadvantaged young people.
