CAREERS & JOBS (LOYALTY & CX)

Alaska Airlines is hiring: Principal Loyalty Initiatives Manager

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Principal Loyalty Initiatives Manager iis the sole subject matter expert in the execution and management of initiatives aimed at enhancing Alaska Air Group loyalty programs. As an individual contributor, this role leads and collaborates with cross-functional teams to implement digital solutions that drive customer engagement, retention, and satisfaction.

Key Duties

• As the lead subject matter expert, advance Alaska’s loyalty strategy through execution of initiatives that drive revenue, increase engagement, and provide a seamless guest experience.
• Lead and manage digital projects from inception to completion, ensuring timely delivery and alignment with business goals.
• Drive development and delivery of leader and working team briefings in a manner that builds trust and drives strategic alignment.
• Collaborate closely with IT, marketing, customer service, and external vendors to implement digital solutions.
• Manage budgets for digital projects, ensuring cost-effective solutions and adherence to financial targets.
• Ensure all digital initiatives comply with relevant regulations and company policies.
• Networks and builds relationships with key individuals internally and externally with a focus on operating at all levels of the organization.
• Facilitate stakeholder feedback and synthesize to develop recommendations.
• Create and communicate new processes and procedures and develop go forward plans.
• Coordinate with team to resolve issues within required timeframe.
• Apply knowledge of the airline industry or related field and work with stakeholders to develop solutions to roadblocks.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in project or product management within loyalty, marketing, strategy, finance, business development or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
• Demonstrated track record of effectively leading/working with cross-functional teams, driving meaningful changes, and developing and mentoring others.
• Influences with a high-performance culture mindset, a focus on practical solutions and efficiency, and a predisposition toward managing outcomes versus explaining variances.

Salary Range

$117,500 – $176,300 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

Apply by 7:00 PM Pacific Time on 2/14/2025

Employment Type Full-Time

FLSA Status Exempt

Regular/Temporary Regular