EUROPE & UK

Airship report: U.K. Shoppers Turn to Mobile Apps for Rewards and Personalised Offers to Navigate the Cost-of-Living Crisis

Airship’s survey reveals that among 10 ways U.K. shoppers use smartphones while shopping in brick-and-mortar stores, comparing prices and using the retailer’s app and mobile loyalty card and coupons have grown the most year over year.  Mobile app experience company Airship has released findings from a global survey that highlight…