Airasia Superapp has strengthened its position as a leading travel platform in Southeast Asia through a partnership with Swiss-Belhotel International. This collaboration provides access to over 125 Swiss-Belhotel International properties across 19 countries.
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AirAsiaThe signing ceremony held at Swiss-Belresort Watu Jimbar Bali marks a significant milestone for airasia Superapp as it strengthens its position as a premier travel platform in Southeast Asia through a strategic partnership with Swiss-Belhotel International. This collaboration unlocks a wide array of opportunities for users by providing them with seamless access to over 125 luxurious Swiss-Belhotel International properties across 19 countries.
With this latest partnership, airasia Superapp’s ecosystem expands exponentially with the inclusion of 16 renowned brands from Swiss-Belhotel International, including the likes of MAUA by Swiss-Belhotel, Grand Swiss-Belhotel, Swiss-Belsuites, Swiss-Belboutique, Swiss-Belhotel, Swiss-Belresidences, Swiss-Belresort, Swiss-Belinn, Swiss-Belexpress, Zest, and others.
This strategic partnership exemplifies airasia Superapp’s unwavering commitment to fortifying its travel business vertical’s long-term potential. This vision resonates perfectly with the findings of the e-Conomy SEA 2022 research conducted by Google, Temasek, and Bain & Company, which project a robust growth trajectory for Southeast Asia’s digital economy, particularly in the thriving online travel sector. The research estimates that the online travel business’s Gross Merchandise Value will surpass a staggering US$44 billion or more than IDR 646 trillion by 2025.
Tan Mai Yin, Chief Commercial Officer of airasia Superapp, commented, “We are absolutely thrilled to establish this groundbreaking partnership with the esteemed Swiss-Belhotel International brand, which enables us to significantly expand our accommodation inventory across the region through airasia Superapp. This strategic collaboration not only enhances the travel experience for our users by providing them with a robust, convenient, and affordable solution, but it also represents a sustainable and mutually beneficial effort for all the stakeholders in the travel industry.”
Tan Mai Yin further highlighted the invaluable added value that airasia Superapp brings to its esteemed hotel partners. Aside from boasting an extensive database of travelers as a key regional online travel agency (OTA), airasia Superapp offers a comprehensive ecosystem enriched with cutting-edge features. This includes seamless flight booking capabilities encompassing a vast network of over 700 airlines worldwide, a proprietary ride-hailing service available in key destinations such as Malaysia, Bangkok (Thailand), and Bali (Indonesia), an innovative online travel retail and duty-free platform, all seamlessly integrated into the acclaimed airasia rewards loyalty program. By optimizing this ecosystem, airasia Superapp ensures that each hotel partner can effectively target and engage with their desired market segments, maximizing their reach and revenue potential.
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, expressed his delight about the partnership, stating, “Swiss-Belhotel International takes immense pride in our unrivaled culture of Passion and Professionalism, which serves as the guiding principle across all our properties. By merging Swiss Hospitality Standards with the innate Asian passion for service, we have successfully created an unparalleled experience for our cherished guests. The opportunity to partner with airasia Superapp presents an exciting prospect for us to extend our unique brand of hospitality to an even broader range of discerning travelers. Through this collaboration, we aspire to ensure that a larger audience can revel in the exceptional service and world-class facilities that Swiss-Belhotel International is universally celebrated for.”
To commemorate this momentous partnership and entice more domestic and international tourists to visit the captivating island of Bali, airasia Superapp has launched a captivating campaign aptly named #AyoKemBALI. This initiative offers users the opportunity to enjoy substantial discounts of up to IDR 2 million for hotel bookings in Bali, encompassing the finest eight properties from Swiss-Belhotel International. To avail this enticing offer, users simply need to enter the designated promo code AYOKEMBALI during the payment process, unlocking a truly rewarding and cost-effective travel experience.
With each transaction completed through airasia Superapp, users have the added advantage of earning valuable airasia points. These points can be later redeemed across a diverse range of services and products available within the app’s comprehensive ecosystem. From flight bookings with airasia flights to indulging in duty-free and lifestyle products through airasia shop, savoring delectable meals via airasia food’s online food delivery service, or even selecting and sending digital gifts through airasia gifts, users can enjoy a host of benefits while accumulating rewards with every interaction on the platform.
