Air France has unveiled its first-ever signature scent, crafted by renowned master perfumer Francis Kurkdjian, co-founder of the prestigious Maison Francis Kurkdjian. The collaboration marks another step in the airline’s journey to redefine luxury in travel, further enhancing its premium offerings.
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Air France - KLM GroupAir France Elevates Luxury with Exclusive Signature Fragrance by Francis Kurkdjian
Air France has unveiled its first-ever signature scent, crafted by renowned master perfumer Francis Kurkdjian, co-founder of the prestigious Maison Francis Kurkdjian. The collaboration marks another step in the airline’s journey to redefine luxury in travel, further enhancing its premium offerings.
A Fragrance Inspired by Sunshine and Sophistication
The scent, named AF001, pays homage to Air France’s iconic 1970s era and its supersonic Concorde flights between Paris and New York. Developed over two years, the fragrance features a bright and natural blend of musk and mimosa, described as “sunny and vibrant.” Subtle undertones of jasmine and rose are included to evoke a sense of timeless elegance and take travelers on an “olfactory journey.”
“I’m very proud to have created Air France’s first signature home fragrance,” said Francis Kurkdjian, whose career began in 1995 with Jean Paul Gaultier’s iconic ‘Le Mâle.’ “The illusion of a ray of sunshine on an aircraft’s wings inspired me to craft this light, fresh, and comforting scent.”
Launch in Premium Lounges
Starting Wednesday, the fragrance will debut as a special touch in Air France’s luxurious La Première lounge at Paris Charles de Gaulle Airport. Other premium lounges at the airport will also feature the scent, with plans to introduce it to lounges worldwide over the coming months. The airline views the fragrance as a “welcome gesture,” enhancing the passenger experience and reinforcing its commitment to upscale service.
A Renewed Focus on Luxury
In recent years, Air France has invested heavily in elevating its brand, including upgrading premium cabins, enhancing both in-flight and on-ground services, and planning the rollout of free, high-speed Starlink Wi-Fi. These efforts align with the launch of AF001, reinforcing the airline’s dedication to providing a refined and memorable experience.
Financial Challenges Amid Success
Despite these advancements, Air France faced setbacks last year, particularly during the Paris Olympic Games, which resulted in a €160 million ($172 million) loss in the third quarter. The shortfall was attributed to a decline in foreign tourism during the event.
A Symbol of Refined Travel
The introduction of a signature scent underscores Air France’s ongoing transformation into a leader in luxury air travel. By combining timeless sophistication with innovative offerings, the airline continues to redefine the standard of excellence for travelers worldwide.
Source: Air France.
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