Air France–KLM announced that it will initiate proceedings to take a majority stake in SAS, marking a new and strategically important chapter for the Scandinavian carrier and a landmark strategic development in the European aviation landscape.

(Image Source)
Air France - KLM GroupAir France–KLM today announced that it will initiate proceedings to take a majority stake in SAS, marking a new and strategically important chapter for the Scandinavian carrier and a landmark strategic development in the European aviation landscape.
The move reflects the airlines’ long-term commitment to building a stronger, more connected, and competitive SAS—firmly rooted in Scandinavia, with expanded reach and capabilities across Europe and beyond.
“Air France–KLM becoming the majority owner would mark a defining moment for SAS and a strong signal of confidence in the direction we’re heading,” says Anko van der Werff, President & CEO of SAS. “It brings not just stability but will also allow for deeper industrial integration and the full backing of one of the world’s leading airline groups, once regulatory approval has been obtained. Together, we will be better positioned to deliver greater value to our customers, our colleagues, and the wider region.”
SAS continues to invest in fleet renewal and network expansion while earning recognition as the most punctual airline in the world. This consolidation supports SAS’ ability to grow more sustainably, enhance customer experience, and reinforce its role in international aviation.
“This relationship is grounded in mutual respect, dedication to operational excellence and strong sustainability ambitions. As global interest in Scandinavia continues to grow, we believe this consolidation strengthens SAS’ ability to connect Scandinavia with the world—and the world with Scandinavia—by positioning Copenhagen as our global hub for the region, while continuing to uphold strong and strategic operations in both Oslo and Stockholm,” added Van der Werff. “We remain true to our identity, heritage, and deep customer focus. SAS will continue to be proudly Scandinavian at heart, look and feel.”
The decision also reflects a broader industry trend toward consolidation— a step that is essential to ensuring long-term competitiveness for European carriers in an increasingly globalized market.
Source: Air France-KLM
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
