Katanox and Selfbook have partnered to create an AI-ready infrastructure for hotel bookings, combining Selfbook’s booking and payment tech with Katanox’s financial and distribution backbone. The collaboration aims to streamline reservations, payments and settlement for an autonomous, AI-driven future. Wyndham Hotels & Resorts is among the first to adopt the integrated solution.
(Image Source)
GLOLodging distribution platform Katanox and AI-powered booking and payments company Selfbook have formed a new strategic partnership aimed at creating an end-to-end foundation for AI-enabled hotel bookings. The companies announced that by combining their respective strengths—Katanox’s financial and distribution infrastructure with Selfbook’s booking and payment technology—they plan to deliver a seamless, fully integrated reservation and payment experience for hotels and travelers.
A Unified Infrastructure for AI-Native Hotel Commerce
The collaboration merges two complementary capabilities:
-
Selfbook provides the consumer-facing layer, offering hotels a direct booking experience optimized for AI search, mobile users and premium cardholders. The company has built a distribution network that surfaces hotel inventory across AI search platforms, including its partnership with Perplexity, and through select payment and loyalty ecosystems.
-
Katanox contributes the financial backbone, enabling secure verification, movement and reconciliation of funds. Its platform is designed to streamline settlement processes between hotels and distribution partners, reducing manual reconciliation and accelerating payouts.
Together, the companies say they aim to deliver a structured, transparent and consistent workflow from reservation to payment to settlement—addressing a longstanding gap in hospitality distribution, where fragmented systems often lead to errors, delays and higher operational costs.
Positioning for the Autonomous Future of Hotel Distribution
Selfbook co-founder and CEO Khalid Meniri said the joint solution is a building block for the next phase of hotel commerce, where AI-powered channels will increasingly manage shopping, booking and servicing. By connecting their technologies, Meniri said the companies are “building the financial and distribution foundation needed for the autonomous future of hotel commerce.”
This collaboration also reflects a wider shift in the hospitality industry: major brands and technology providers are moving rapidly to integrate with AI search engines, conversational agents and real-time commerce platforms. As hotels seek to bypass outdated legacy systems, partnerships like this one aim to give them greater control over distribution and payments while improving conversion rates and guest experience.
Early Adoption by Major Hotel Brands
Among the first companies to implement the combined Katanox–Selfbook capabilities is Wyndham Hotels & Resorts, one of the world’s largest hotel franchisors. Wyndham has been publicly advancing its digital modernization strategy, including upgrades to its central reservation system and direct booking channels. Early adoption indicates growing interest from large hotel groups in infrastructure that can support AI-led distribution and more efficient financial operations.
A Shift Toward Modern, Direct and AI-First Hospitality Commerce
Industry analysts have noted that the convergence of AI search, real-time booking technology and payments automation is reshaping how travelers find and reserve hotels. As AI assistants become more influential in trip planning, the ability for hotels to distribute inventory accurately and complete payments instantly will be crucial. Katanox and Selfbook’s partnership aims to support that transition by offering hotels a more modern alternative to legacy distribution pipelines.
Source: Kananox
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
