Adeera, a PIF-backed hotel management company and Saudi Arabia’s national hospitality champion, has officially joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio within the Kingdom of Saudi Arabia.
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Global Hotel AllianceAdeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality
Riyadh, March 13, 2025 – Adeera, a PIF-backed hotel management company and Saudi Arabia’s national hospitality champion, has officially joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio within the Kingdom of Saudi Arabia. This partnership marks a significant milestone in Adeera’s mission to showcase Saudi hospitality’s warmth and generosity while expanding its international presence in the luxury travel market.
GHA unites 45 hotel brands, 850 hotels, and over 100 countries, serving 30 million members through the GHA DISCOVERY program. As a member, Adeera will provide guests with VIP recognition, exclusive member rates, DISCOVERY Dollars (D$) rewards, and immersive local experiences. Guests will also enjoy specially curated privileges and bespoke offers, granting them privileged access to Saudi Arabia’s rich cultural heritage while connecting with an elite global travel community.
A Vision for Transformative Hospitality
Stefan Leser, CEO of Adeera, commented: “At Adeera, our vision is to redefine hospitality by offering travelers an immersive experience of Saudi Arabia’s rich culture, traditions, and hospitality. Joining GHA enables us to welcome global guests seeking authentic, curated stays that create meaningful connections and lasting memories. This collaboration aligns with Saudi Arabia’s Vision 2030, as we work to develop the Kingdom’s hospitality sector, nurture local talent, and share Saudi Arabia’s beauty and generosity with the world.”
Chris Hartley, CEO of Global Hotel Alliance, added: “We are thrilled to welcome Adeera to our global network, further strengthening GHA’s presence in the Middle East. With its ambitious vision and deep cultural authenticity, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect international travelers with the exceptional experiences Adeera will offer.”
As Adeera rapidly expands its footprint across Saudi Arabia, this partnership will accelerate its global reach and reputation, attracting regional and international travelers eager to explore the Kingdom’s cultural diversity.
About Adeera
Adeera, Saudi Arabia’s national hospitality champion, is dedicated to developing world-class hotel brands that offer unique visitor experiences. Rooted in authentic Saudi hospitality and generosity, Adeera strives to meet the highest global standards. A key pillar of its mission is to empower local talent through collaborations with industry partners, educational institutions, and training initiatives, contributing to the Vision 2030 goal of positioning Saudi Arabia as a premier global tourism destination.
For more information, visit www.adeera.com.
About Global Hotel Alliance & GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, comprising 45 brands, 850 hotels, and operations in 100 countries.
The GHA DISCOVERY loyalty program, with over 30 million members, offers exclusive benefits such as recognition across brands, DISCOVERY Dollars (D$) rewards, and unique travel experiences. In 2024, GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights.
GHA membership allows hotel brands to expand their global reach, increase revenue, and reduce reliance on third-party booking channels, all while maintaining operational independence and brand identity.
For more details, visit globalhotelalliance.com or ghadiscovery.com.
Source: GHA
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