Abu Dhabi Commercial Bank (ADCB) and Landmark Group have launched the Shukran ADCB Co-branded Credit Card, merging financial services with retail rewards. Cardholders can earn and redeem Shukran Points across Landmark’s major brands while accessing exclusive ADCB banking benefits.
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Landmark GroupIn a move set to redefine customer loyalty and retail spending in the UAE, Abu Dhabi Commercial Bank (ADCB)and Landmark Group have announced the launch of the Shukran ADCB Co-branded Credit Card. This strategic partnership combines the banking strength of ADCB with the extensive regional reach of Landmark Group’s brands, unlocking powerful new benefits for consumers.
The card will enable users to earn and redeem Shukran Points seamlessly across Landmark Group outlets, including popular brands like Centrepoint, Home Centre, Max, Splash, Shoemart, and Lifestyle, as well as enjoy exclusive banking privileges and offers from ADCB.
Key Features of the Shukran ADCB Credit Card
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Shukran Point Accumulation: Cardholders earn Shukran Points on every spend, both within and outside Landmark Group stores.
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Instant Redemptions: Points can be instantly redeemed at over 1,000 outlets across the UAE and GCC.
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Lifestyle Benefits: Exclusive access to ADCB’s lifestyle privileges including travel deals, dining discounts, and luxury experiences.
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Flexible Payment Options: Competitive interest rates and flexible payment plans to suit every spending style.
A Customer-Centric Approach
The launch of this co-branded card reflects a shared vision by ADCB and Landmark Group to enhance customer engagement through loyalty-driven financial products. It supports the growing demand for personalized, reward-centric payment solutions in a rapidly evolving retail and financial services landscape.
Speaking on the launch, executives from both organizations emphasized the significance of integrating retail loyalty with banking convenience, reinforcing their commitment to delivering customer-first innovation.
Empowering Everyday Spending
With the Shukran ADCB Credit Card, customers are empowered to maximize everyday purchases, from fashion and electronics to furniture and groceries, while building lasting value through Shukran’s loyalty rewards. This offering not only strengthens both brands’ market presence but also represents a new standard for co-branded financial products in the region.
The ADCB–Landmark Group partnership is expected to evolve further, with future enhancements including digital wallet integration, tailored promotions, and multi-market expansion. As loyalty and fintech continue to converge, this collaboration sets a new benchmark for partnerships that deliver real value to UAE consumers.
Source: Landmark Group / ADCB
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