Accor Live Limitless (ALL) and Emirates Skywards have recently enhanced their partnership by introducing two-way points transfers, offering members increased flexibility in redeeming rewards across both programs. This development allows members to convert points and miles between the two loyalty programs, thereby broadening their options for travel and hospitality experiences.
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AccorAccor Live Limitless (ALL) and Emirates Skywards have recently enhanced their partnership by introducing two-way points transfers, offering members increased flexibility in redeeming rewards across both programs. This development allows members to convert points and miles between the two loyalty programs, thereby broadening their options for travel and hospitality experiences.
Details of the Points Conversion:
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From Emirates Skywards to ALL: Members can convert 4,000 Skywards Miles into 1,000 ALL Reward Points. These points can be redeemed for hotel stays, dining, and exclusive experiences within Accor’s extensive portfolio, which includes over 5,600 hotels across more than 45 brands.
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From ALL to Emirates Skywards: Conversely, members can transfer 4,000 ALL Reward Points to receive 2,000 Skywards Miles. These miles can be utilized for flight rewards, seat upgrades, and other benefits offered by Emirates and its partner airlines.
Rationale Behind the Partnership Enhancement:
This strategic enhancement aims to provide members with greater flexibility and value in their loyalty rewards. By enabling two-way points transfers, both Accor and Emirates seek to enrich the travel experiences of their members, allowing them to seamlessly integrate air travel and hospitality rewards.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, stated, “At Emirates Skywards, we’re constantly exploring new ways to help our members maximize the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL – Accor’s loyalty program will offer exactly that.”
Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, added, “We are thrilled to strengthen our partnership with Emirates Skywards, marking a significant milestone in our commitment to enriching our program with industry-leading partners.”
Considerations for Members:
While the ability to transfer points between programs offers added flexibility, members should assess the value of such conversions based on their individual travel and redemption preferences. For instance, converting Skywards Miles to ALL Reward Points may yield a lower value compared to other redemption options. Therefore, it’s advisable for members to evaluate their specific needs and the potential benefits before proceeding with points transfers.
This enhanced partnership underscores a commitment to providing members with more versatile and rewarding loyalty program experiences, integrating the strengths of both Accor’s hospitality offerings and Emirates’ global flight network.
Source: Accor, Emirates.
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