Accor Group deputy CEO Jean-Jacques Morin now heads the Premium, Midscale & Economy segment, which will be organised in four regions. Accor Group chairman and CEO Sébastien Bazin heads up the Luxury & Lifestyle division, which is organized around four brand collections.
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GLOAccor has reorganized its executive leadership roles as part of its move to create two business divisions, effective immediately, the company announced Tuesday.
Accor in July 2022 announced its plans to reorganize its business into two divisions: “Premium, Midscale & Economy” and “Luxury & Lifestyle.”
Accor Group deputy CEO Jean-Jacques Morin now heads the Premium, Midscale & Economy segment, which will be organized in four regions. Thomas Dubaere serves as CEO of the Americas, Patrick Mendes serves as CEO of Europe and North Africa, Duncan O’Rourke serves as CEO of the Middle East, Africa, Turkey and Asia-Pacific, and Gary Rosen serves as CEO of Greater China.
Accor Group chairman and CEO Sébastien Bazin heads up the Luxury & Lifestyle division, which is organized around four brand collections, including Raffles and Orient Express, Fairmont, Sofitel MGallery & Emblems and Ennismore, according to the company. Executive leadership under Bazin includes newly appointed Omer Acar as CEO of Raffles and Orient Express (effective March 1), Sofitel, MGallery and Emblems CEO Maud Bailly, Ennismore co-CEO Gaurav Bhushan and Fairmont CEO Mark Willis.
The two operational divisions, “with clearly identified expertise, ambitions and objectives, will enable Accor to leverage its portfolio of unique and diverse brands, leadership across most markets and unrivalled development momentum,” according to the company.
Both divisions are supported by a newly created group management board chaired by Bazin, and a “global shared platform,” that will support for both divisions’ functions, including technology and procurement. The board “ensures consistency and alignment between the two divisions, in terms of both the strategic priorities and performance levers,” according to the company.
The “Premium, Mid-Line & Economy” division, under the direction of Jean-Jacques Morin, will be structured around four regions.
Executive Committee:
- Thomas DUBAERE, Director General of Americas
- Patrick MENDES, Director General Europe & North Africa
- Duncan O’ROURKE, Director General Middle East, Africa, Turkey & Asia-Pacific
- Gary ROSEN, Managing Director Greater China
- Besma BOUMAZA, Legal Director
- Fabrice CARRÉ, Director General of Strategy
- Steven DAINES, Director General Talent & Culture
- Karelle LAMOUCHE, Chief Commercial Officer
- Patrick LAURENT, Chief Financial Officer
- Camil YAZBECK, Director General of Development
The “Luxury & Lifestyle” division, under the direction of Sébastien Bazin, will be structured around four brand collections: Raffles & Orient Express; Fairmont; Sofitel, MGallery & Emblems and Ennismore.
Executive Committee:
- Omer ACAR, Managing Director Raffles & Orient Express (as of March 1, 2023)
- Maud BAILLY, General Manager Sofitel, MGallery & Emblems
- Gaurav BHUSHAN, Co-Director General Ennismore
- Mark WILLIS, Managing Director Fairmont
- Gary ROSEN, Managing Director Greater China
- Kamal RHAZALI, Secretary General and Legal Director (as of February 1, 2023)
- Agnès ROQUEFORT, Director General of Development
- Johny ZAKHEM, Chief Financial Officer
In order to make the best use of this new operational structure, a Group Management Committee chaired by Sébastien Bazin has been formed. This body will ensure consistency and alignment between the two divisions, both in terms of strategic priorities and performance levers.
The Group Executive Committee is composed as follows:
- Besma BOUMAZA, Director of Legal and Compliance Group & Secretary of the Board of Directors
- Steven DAINES, Director General Talent & Culture
- Jean-Jacques MORIN, Deputy Director General and Chief Financial Officer
- Brune POIRSON, Director of Sustainable Development
- Kamal RHAZALI, Secretary General and Director of Legal, Luxury & Lifestyle
- Floor BLEEKER, Chief Technology Officer
- Alix BOULNOIS, Digital Managing Director
- Caroline TISSOT, Chief Purchasing Officer
The creation of these two operational divisions, each with clearly identified expertise, ambitions and objectives, will allow Accor to optimally exploit its unique and diversified brand portfolio, exercise its leadership in most markets and continue its unparalleled development dynamic.
