Abu Dhabi Airports and Etihad Airways are taking a significant step towards creating a more supportive travel experience with the launch of the Hidden Disabilities Sunflower programme at Zayed International Airport (AUH) and onboard Etihad Airways flights. This initiative underscores both organisations’ commitment to supporting all passengers, particularly those with non-visible disabilities.
(Image Source)
Etihad AirwaysAbu Dhabi Airports and Etihad Airways are taking a significant step towards creating a more supportive travel experience with the launch of the Hidden Disabilities Sunflower programme at Zayed International Airport (AUH) and onboard Etihad Airways flights. This initiative underscores both organisations’ commitment to supporting all passengers, particularly those with non-visible disabilities.
The Hidden Disabilities Sunflower, a globally recognised symbol for non-visible disabilities, is now available at Zayed International Airport (AUH). This programme provides a discreet way for passengers with conditions like autism, chronic pain, or anxiety to signal to staff that they may require additional assistance or compassion. Passengers can pick up their complimentary Sunflower lanyards at the two dedicated Special Assistance desks located in the pre-check-in area of AUH, allowing them to discreetly communicate their needs and fostering a more supportive environment for all.
(Image Source)
“At Abu Dhabi Airports, we are dedicated to providing a seamless and inclusive travel experience for every passenger,” said Elena Sorlini, Managing Director and Chief Executive Officer of Abu Dhabi Airports. “The Hidden Disabilities Sunflower programme is a natural extension of this commitment, empowering passengers with non-visible disabilities to discreetly communicate their needs and receive the support they deserve throughout their journey at Zayed International Airport. It’s about recognising that the kindest gestures are the ones that acknowledge unseen challenges. This means our staff are now even better equipped to assist passengers who may require a little extra time, understanding, or assistance, ensuring a smoother and more positive experience for everyone.”
To ensure the programme’s success, both AUH and Etihad Airways have implemented comprehensive staff training. Frontline teams from the airport, its stakeholders and business partners have undergone specialised training to better understand the needs of passengers with hidden disabilities and provide appropriate assistance. Staff members who have completed the training will wear a Sunflower pin to denote being trained supporters of the initiative.
Antonoaldo Neves, Chief Executive Officer, Etihad Airways, said: “As part of our vision to be the airline everyone wants to fly, we want to ensure we are catering to the needs of all our guests and making the experience as smooth and seamless as possible for everyone. We’re honoured to join the Hidden Disabilities Sunflower programme to educate our teams on the wide range of non-visible disabilities and affirm our reputation for exceptional hospitality can be enjoyed by all.”
Zayed Higher Organization for People of Determination (ZHO) is serving as the exclusive manufacturer and production centre for the Hidden Disabilities Sunflower Lanyards in the GCC region. The organisation’s involvement highlights how each lanyard used at Zayed International Airport is a symbol of inclusivity, hard work, dedication, and is made with the skill of its members of determination who craft them at dedicated vocational rehabilitation workshops.
H.E. Abdulla Abdulalee Abdulla Al Humaidan, Secretary-General at Zayed Higher Organization for People of Determination said: “Everyone has the right to travel and explore the world on their own terms. To ensure that every individual can fully enjoy their journey, we must make travel accessible and inclusive for all. The Sunflower lanyard is a simple yet powerful tool that helps create a more supportive environment for travellers with non-visible conditions, ensuring that everyone can travel with confidence and ease.”
For more information about the Hidden Disabilities Sunflower programme, please visit https://hdsunflower.com/uae/.
Source: Etihad Airways
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
