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Home » Articles » AAA Mountain West Group is hiring: Director, Membership Retention Strategy & Program Management

AAA Mountain West Group is hiring: Director, Membership Retention Strategy & Program Management

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Location: Walnut Creek, CA. Click inside to apply.

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Why Work For Us?

  • Great Pay – opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. We’re working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Director of Member Retention Strategy and Program Management plays a vital role in achieving AAA’s goal of creating members for life by developing strategies and executing programs that enhance member satisfaction and loyalty. By implementing data-driven retention initiatives that reduce churn and optimize the member experience, this role ensures members see continuous value in their AAA membership. Through collaboration with cross-functional teams, the Director aligns retention efforts across the organization. The Director strengthens Member loyalty, increases lifetime membership value, and contributes to AAA’s sustained growth.

Responsibilities / Job Duties

  • Strategic Planning and Development
    • Develop and lead member retention strategies to drive growth and engagement.
    • Identify key areas for improvement in the member lifecycle and retention process.
    • Set clear, measurable goals aligned with the organization’s overall objectives.
  • Program Management and Execution
    • Design, implement, and manage retention-focused programs across multiple channels and operating functions.
    • Collaborate with cross-functional teams (marketing, sales, and customer service) to address member challenges and improve retention.
    • Monitor program performance and adjust strategies to ensure success.
    • Coordinate resources, timelines, and deliverables for retention projects.
  • Data Analysis and Reporting
    • Leverage data analytics to understand member behaviors, preferences, and churn risks.
    • Track key performance indicators (KPIs) related to member retention.
    • Prepare and present detailed reports on retention outcomes to stakeholders.
  • Stakeholder Collaboration and Communication
    • Partner with peers in Marketing, Sales, Operations, and IT to align retention efforts.
    • Communicate project progress, insights, and results to internal stakeholders.
    • Foster a culture of collaboration to improve the overall member experience.

Knowledge And Skills

  • Exceptional strategic planning, problem-solving and implementation skills
  • Superior analytical skills using membership data to identify trends, areas for improvement and drive decision-making
  • Creative thinking to conceptualize innovative retention initiatives
  • Experience managing multiple programs simultaneously while delivering on time and within budget
  • Ability to lead cross-functional teams across marketing, sales, finance, IT and operations
  • Excellent communication, presentation, and interpersonal skills

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

  • Minimum Qualifications
    • Bachelor’s degree in Marketing, Business Administration, Operations, or a related field.
    • 8+ years of combined leadership experience in: Marketing, Customer Experience, Operations Management or Product Management.
    • Familiarity with CRM platforms, marketing automation tools, and analytics software.
  • Preferred Qualifications
    • Master’s degree or MBA.

Source: AAA

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