The originator of to-go coffee kicks off a year-long celebration of its milestone anniversary with a new activation, cup design and exclusive coffee blends
(Image Source)
7-Eleven Inc.7-Eleven, Inc., the OG TO-GO SINCE 1964™, is celebrating a milestone achievement of 60 years as the originator of fresh-brewed coffee in to-go cups. To kick things off, the world’s largest convenience retailer is bringing something extra special to the location where the brand sells the most coffee – Long Island, N.Y.
From April 7 to April 11 between 4 a.m. to 7:11 a.m. local time, Long Island coffee baristas who work at rival chains can visit any participating 7-Eleven to enjoy a free large coffee before their morning shift.* The brand sees and appreciates those who trek to work at 4 a.m. to fuel all our commutes. Before any other coffee shop opens its doors, there’s only one place: 7-Eleven—the place that fuels the people who fuel all of us.
In 1964, 7-Eleven began selling coffee by the cup, a move that revolutionized the 7-Eleven brand and entire coffee industry by introducing the concept of coffee to-go cups to customers nationwide. Since that pivotal moment, 7-Eleven has been a leader in commuter coffee culture, giving customers a way to experience their favorite brew on the go. Over the years, 7-Eleven has expanded its coffee offerings to meet the constant evolving consumer preferences and industry trends – like specialty coffee, most recently unveiling the brand’s first flavored cold brews and self-service coffee stations.
“Since the introduction of our iconic to-go coffee cup six decades ago, 7-Eleven has provided customers with hot, fresh coffee around the clock,” said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). “As we celebrate this anniversary, we want to extend our heartfelt gratitude to our loyal coffee customers who have made us a part of their daily routine over all these years – as well as the baristas who fuel us daily. We look forward to continuing to serve our customers and communities for many years to come.”
And this is just the beginning. 7-Eleven is inviting customers to join in on a year-long celebration of all things coffee – including a new creative campaign, a new cup design commemorating the 60th Anniversary and exclusive coffee blends that will be dripping with nostalgia.
Customers can enjoy freshly brewed coffee delivered anytime, anywhere with 7NOW® Delivery. 7NOW Delivery is available throughout the U.S. with real-time tracking that lets customers know when to expect their orders, typically in about 30 minutes. The 7NOW Delivery app can be downloaded from the App Store or Google Play, or by visiting 7NOW.com.
*Available only at participating Long Island locations. Offer valid for any employees in uniform (not only coffee workers). Valid from 4am to 7:11am on 4/7-4/11/24.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer’s footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.
SOURCE 7-Eleven, Inc.
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
