“Loyalty is up for grabs this holiday season…” said Van Ullen. “Our research revealed that shopper concern extends beyond just price… Incentives like free shipping, buy now pay later services, …
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Consumers continue to prefer credit card and restaurant gift cards while seeking more promotions and loyalty rewards during the holiday season.
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Under the 2023 overarching theme, ‘Life Maximized’, Klarna also identified ‘Interior Expressionism’ and ‘Host With the Most’ as key trends for US consumers this year
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Consumer optimism in the United States remained steady over the summer, while consumer spending saw a modest uptick across most categories. Here’s the latest research from our ConsumerWise team.
