As consumers seek more value for the price paid, loyalty programs could prove to be the differentiator. How can brands transform these programs to deepen customer engagement?
Article Tag: USA
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Airport lounges now strongly influence travel choices, according to J.D. Power’s 2025 U.S. Airport Lounge Benchmark Study. Nearly half of lounge users plan routes based on lounge access, and 82% …
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Cathay Pacific will launch its new Aria Suite business class, upgraded premium economy, and refreshed economy cabins on select San Francisco–Hong Kong flights starting Dec. 31. The products, already introduced …
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The survey of 2,435 individuals across five distinct consumer segments reveals how consumers feel about their financial health and where financial institutions can step in to build trust and deliver …
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Starbucks and Mercedes-Benz High-Power Charging have opened their first joint EV charging hub off I-5 in Red Bluff, California, in time for holiday travel. The site offers ultra-fast chargers up …
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SIXT has launched SIXT ONE, a revamped U.S. loyalty program that delivers clearer earning, stronger elite benefits, and flexible, spend-based rewards designed to elevate the rental experience for today’s modern …
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Simon’s new Simon+ loyalty program brings together more than 500 retailers to offer cash-back, points, and perks across both in-store and online channels, redefining mall-wide rewards with a seamless, data-driven …
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Weigel’s has launched a new gamified loyalty promotion that lets customers win back the value of their purchases, aiming to boost engagement and enhance its rewards program.
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As the latest addition to its premium collection of brands, Ruby will offer a new and attractive option for cost- and style-conscious travelers in U.S. city centers.






