The collaboration with Mastercard seeks to empower merchants and boost consumer adoption by enabling Dubai First cardholders to benefit from Click to Pay services at checkout.
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The tie-up will see ChainUp become an industrial-grade infrastructure partner for Zilliqa Group, collaborating to bolster Web3 partnerships across loyalty, gaming, spatial web and tokenisation efforts.
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Through tokenization, Mastercard improves the checkout flow for consumers and merchants alike, creating a seamless payment experience while concurrently reducing fraud and increasing conversion rates.
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