Majestic Wine has relaunched its Wine Club and Lock It In subscription services with new flexibility, curated exclusives, and digital upgrades as it gears up for the key festive trading …
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Unilever struggled to grow sales at Dollar Shave Club and the brand was later than rivals to establish itself in brick-and-mortar retailers. Unilever did not move quickly enough to balance …
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Blue Apron is being acquired by Wonder, a deal announced recently with a price tag of $103 million, significantly lower than the company’s market cap of over $1.9 billion when …
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In the upcoming months, Generation Z consumers might feel the pressures on discretionary spending most acutely. This demographic has played a significant role in the decline of subscription renewals, impacting …
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Recent strategies employed by Disney suggest a shift in focus towards attracting higher-value customers. If Netflix’s achievements are any indication, Disney might soon experience similar advantages.
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Grubhub is enhancing its subscription program to meet the growing demand for membership schemes, which are increasingly replacing traditional points-based rewards programs for restaurant customers. According to Launika Raykar, Grubhub’s …
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Among consumers with alcoholic beverage subscriptions, the most valued feature regarding flexibility is the ability to change the subscription frequency without having to unsubscribe first. This means they can easily …
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Subscription companies face difficulties when a third-party intervenes and disrupts their direct connection with customers, despite the attractiveness of such offerings to consumers.
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Hepsiburada’s subscription service offers outstanding value to customers while driving retention and efficiency for the company
