Article Tag: Study

Rising adoption of AI, analytics, and omnichannel strategies, along with growing competition and the need for customer retention, is further accelerating demand for advanced customer journey mapping solutions worldwide.

Corporate travel in 2025 is growing but uneven, as larger firms cut back amid rising costs and sustainability pressures, while smaller companies drive demand through training, events, and global expansion

The J.D. Power 2025 North America Hotel Guest Satisfaction Study reveals that modern travelers increasingly expect smart technology, comfort, and convenience—placing high value on in-room smart TVs, mobile app functionality, …

55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives.

Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to …

Joint study between Cognizant and Oxford Economics predicts AI will drive 46% of consumer transactions in the U.S. by 2030, underscoring the business need to leverage AI to reimagine customer …

The correlation between customer satisfaction and loyalty remains high, with an 89% correlation between satisfaction and likelihood to recommend and a 74% correlation between satisfaction and likelihood to return.

CCW Digital’s Latest Market Study Focuses On The Recent Decline Of Customer Experience Despite Increased Use Of AI

Jabra, an audio equipment manufacturer, uses an innovative approach to post-purchase journeys that demonstrates the bridge to close this manufacturer-to-end-user data gap. In doing so, they have unlocked insights and …

Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it’s good for the environment. 42%t of …