Article Tag: Smiles

Loyalty platforms are under pressure to demonstrate sustainable financial performance and measurable value. As programmes expand and ecosystems grow, focus is shifting toward partnerships, digital enablement and flexible redemption. Data …

Smiles, e& UAE’s all-in-one rewards Super App, has partnered with Etihad Guest — the loyalty programme of Etihad Airways, the UAE’s national carrier — to deliver a fully integrated rewards …

GLO sat down with Antonio Ricciardi, SVP of Consumer Intelligence and Engagement at e&, to discuss the continued evolution of the Smiles platform. From car washes to shopping malls, AI, …

With this collaboration, customers can now subscribe to an Amazon Prime membership directly on the Smiles app at discounted prices of up to 58 per cent, courtesy of Smiles.

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Topics covered: Update on last 12 months – Rebranding and transitioning to a technology corporation – On building a lifestyle brand – On partnerships – On building an ecosystem and …

Passengers can now rebook flights for personal or unforeseen reasons, applicable to both domestic and international flights, by changing the date and/or time. This can be done entirely through the …

GOL is implementing a gamification model that will distribute rewards and benefits at various points in the customer’s journey, rather than just when the customer reaches a new loyalty tier. …

On Monday, Brazil’s airline Gol Linhas Aéreas Inteligentes introduced a new proposal to integrate its loyalty program, Smiles Fidelidade, which is publicly traded and has been a target for in-house …