The report highlights a growing shift from room-based performance metrics to more guest-centric measures such as Revenue per Available Guest (RevPAG), which captures the total value of each guest interaction …
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As customer expectations rapidly evolve, their perception of traditional loyalty models evolves with it. As a result, many loyalty programs face a widening “value gap” between what members want and …
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Skift Research Unveils State of Travel 2024 Report covering strong industry growth but slowing dynamics due to economic uncertainty, changing traveller preferences and budget airlines’ evolution, sector and region specific …
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Joint report by IAG Loyalty / Skift covers today’s rapidly evolving marketplace, where customer loyalty is undergoing a significant transformation. At a macro level, the global loyalty management market, which …
