Travel experiences are now central to tourism growth, reaching $271B in 2025 and projected to hit $342B by 2029, growing at 8% CAGR—outpacing the wider travel sector. According to Arival …
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The Collinson Group has published its latest Environmental, Social and Governance (ESG) Report, guided by the company’s Good Beyond Profit philosophy and long-term approach to responsible growth. The findings and …
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Collinson’s Value of Travel Benefits report finds travel is now a lifestyle priority, with 55% planning 4–12 trips annually and 77% spending US$2,160–$11,904 on travel. The US$955.9bn market (growing 3.9%) …
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The report positions 2026 as the inflection point where marketing moves decisively from generative AI pilots and proofs of concept to agentic execution at scale. Drawing on industry research from …
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SiteMinder’s Changing Traveler Report 2026 finds U.S. hotel brand loyalty and direct bookings climbing sharply. Fourteen percent of Americans now start their search with a known brand, while 40% book …
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New Analysis of 1 Billion+ Reviews and Contributions Shows Experiences Driving Travel Planning. TripAdvisor has released its 2026 Trendcast, naming the year the Year of Meaningful Travel Experiences. Based on …
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Owners and developers embrace AI’s next phase while optimism, brand loyalty and expansion plans remain at the forefront amid evolving market conditions.
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A study by Klook of 374,000 traveller reviews found that lesser-known cities create deeper emotional connections than major destinations. While well-known cities offer efficiency and familiarity, lesser-known ones inspire immersive …
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Hilton’s Why We Gather report shows in-person meetings are gaining renewed importance in the digital age. Research across the U.S., U.K. and India reveals strong demand for authenticity (84%), meaningful …
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ALL Accor has partnered with Globetrender to unveil a 2026 experiential travel report showing travellers are choosing trips based on emotions rather than destinations. Drawing on research across nine countries, …
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