Key trends: 1. Loyalty is Crucial; 2. Balancing Relevance and Volume in Marketing Messages; 3. Rising Consumer Confidence; 4. Strategies for Winning Consumer Loyalty; 5. Consumers shop early.
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47% of respondents have less confidence in the economy; 79% check prices online when shopping in-store underscoring retailers need for omnichannel capabilities
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Almost eight in ten consumers (79%) unsubscribed from at least one retail brand in the past 90 days saying they were bombarded by marketing messages
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