Nearly six out of 10 Americans (59%) purchased a new consumer packaged goods product recently that improves health and well-being, and 27% because it’s good for the environment. 42%t of …
-
-
To help quantify the value of sales effect of brand loyalty, the study looked at the depth-of-repeat among brand buyers. This advertising metric measures the number of consecutive times a …
-
58% of this younger generation doesn’t like advertisements that interrupt content. Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households. 27% of Gen …
