This acquisition will expand Mistplay’s LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement.
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At the heart of LoyaltyPlay is a customizable gaming reward hub that rewards users with a publisher’s in-app currency. As users select and play games from a game catalog of …
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New data reveals key strategies for publishers to enhance player loyalty and drive sustainable growth in the mobile gaming industry
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As mobile gaming publishers compete for consumer share of wallet in an evolving market, new data enables optimization of player loyalty and strategies for sustainable growth
