In a recent webinar titled AI and Beyond: The Future of Loyalty in 2025, industry leaders Roger Williams (Head of Loyalty, Center of Excellence at Marigold) and Emily Collins (VP …
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“The Loyalty Program Optimization Guide 2025” covers strategies to grow loyalty programs, increase revenue, and enhance customer engagement. This guide delves into the evolving landscape of loyalty programs, emphasizing the …
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This report provides valuable insights for companies into what the European market expects from loyalty programs, the factors that influence their decision to join new programs, and what keeps them …
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2024 Personalisation Trends Report is featuring data from Marigold’s 2024 European Consumer Trends Index.
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3 key takeaways: 1/ Economic optimism is growing, fueled largely by Millennials, and consumers are looking for more than just the lowest price. 2/ Brand loyalty is immensely valuable. Brands …
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57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2024.
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In depth overview of questions to ask yourself before launching the program, questions to the vendor, questions to the special provider.
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Donatos Pizza has undergone a transformative journey with its loyalty program, incorporating feedback, data analysis, and personalised approaches to enhance customer engagement.
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With dynamic, interactive digital campaigns–called Experiences– brands can collect self-reported, zero-party data directly from consumers. This data can fuel robust segmentation and hyper-personalization, so every touch with customers is relevant. …
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UK consumers in 2023: 51% have made a purchase directly from an email they received in 2022. 46% will rely on loyalty benefits more this year than lin 2022 to …
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