The Forrester evaluation noted that Omnicom’s “vision of connected commerce differentiates by spanning both demand and loyalty across physical stores, online marketplaces, and direct-to-consumer (DTC) experiences. Co-innovation with partners like …
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Comarch has been recognised as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. The report, authored by John Pedini, evaluated the most significant providers in the industry …
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According to survey findings only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs.
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Forrester has just published the results of its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have declined for an unprecedented third consecutive year, …
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Forrester stated that Kobie, “boasts the strongest current offering among the providers evaluated with excellent capabilities spanning CX and org design, offer management, and personalization,” and noted that “Kobie’s distinct …
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57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2024.
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The report identifies 26 notable vendors. B2C marketers can leverage this report to grasp the benefits they can anticipate when engaging with a loyalty services provider. They can also gain …
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The 11 providers that matter most and how they stack up based on 29 criteria. The companies mentioned are:
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Brands’ CX Quality Reaches Its Lowest Point Since 2016.
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Luxury auto manufacturers and retailers are the only industries to significantly improve their overall CX quality this year.
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