The Global Consumer Products Engagement Report – Australia Edition, developed in collaboration with SAP Emarsys and Deloitte, explores how brands are navigating the rapidly evolving Engagement Era. Based on research …
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Ferrara, a century-old leader in the sweet snacking industry, is known for delighting consumers with iconic brands like SweeTARTS, Nerds, Trolli, and Brach’s. As part of its strategy to deepen …
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In spring 2024, SAP Emarsys conducted research amongst 10,055 consumers and 1,177 marketers across the globe to dig deep into attitudes towards AI. This report reveals an exciting convergence between …
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Covering examples on using AI for improving customer journey, recommendations, preventing churn, in-store AI recommendations and email personalisation
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In the last five years, “customer acquisition costs have increased nearly 60%,” and today’s merchants, on average, now “lose $29 for every new customer acquired.”
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SAP Emarsys sought to answer these inquiries and more in our 2023 Customer Loyalty Index research report. This annual report, now in its third year, draws upon research conducted between …
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There are differing perceptions in priorities for both consumers and retailers in 2023. For consumers rewarding customer loyalty (50%) tops the list of what they want to see from retailers, …
