Analyzing 14 verticals to provide benchmarks and strategic recommendations, the report revealed an overall surge in retailers’ messaging volume, with email volume up 43% and SMS increasing an astounding 93% …
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The neuroscience behind how some consumers remain committed to New Year’s resolutions, and its application to building Brand and Retailer Loyalty programs.
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Consumers who shop on e-commerce platforms trust them more than the companies selling their goods through those digital channels, a new survey from Chubb reveals.
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Over the initial four weeks of the program, Patron Points processed nearly 34,000 Altria P+ discounts to consumers.
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As loyalty programs continue to proliferate, consumers are increasingly focused on the tangible benefits these programs offer and whether the effort and time investment required for participation are worthwhile. Gen …
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According to the report, grocers are increasingly concerned about the ease with which customers can switch to competitors in the digital age, and improving loyalty is a C-level issue for …
