This agreement marks a significant expansion of the existing cooperation between the two companies, which began in the United States. The new project will see Comarch deploy its technology to …
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Comarch has been recognised as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. The report, authored by John Pedini, evaluated the most significant providers in the industry …
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Gamification is rapidly emerging as a core driver of modern loyalty. This upcoming Comarch webinar explores how brands can move beyond points and discounts to create habit-forming, emotionally engaging programmes. …
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Loyalty in Benelux is defined by pragmatism and digital maturity. Consumers value discounts and rewards above status perks, with supermarkets and e-commerce driving most engagement. Wallet integration, instant redemption, and …
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The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part …
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Die DACH Loyalty Snapshot 2025 zeigt: Verbraucher in Deutschland, Österreich und der Schweiz sind selektiv und wertorientiert. Trotz 9,9 Programmen pro Person dominiert Mehrwert über Neuheit. Supermärkte führen, Hotels schlagen …
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The 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven …
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At the 2025 Comarch User Group conference, Comarch launched CLM 5.15, featuring a modern microservices architecture, enhanced modules like gamification and reporting via Apache Superset™, and Kubernetes for scalability and …
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Over the next two days, the Comarch User Group 2025 conference will explore the future of customer loyalty through cutting-edge themes such as AI-driven personalisation, the convergence of loyalty with …
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A new report by Comarch explores how sustainability and loyalty are converging in the form of Green Loyalty — loyalty programmes designed to reward environmentally responsible behaviour. More than just …
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