Charles Ehredt, CEO of Currency Alliance covering “Why would you issue another brand’s points?” in the latest Currency Alliance’s latest article – is that it’s often more effective at getting …
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Charles thinks that the reason is that advancements in marketing technology have created an expectation for seamless customer experiences – and the redemption catalog should no longer be a separate …
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Charles Ehredt covers the key opportunities for AI in loyalty largely in four key areas: 1/ Inventory, pricing & promotions; 2/ Customer insight and personalization; 3/ Making loyalty mechanics more …
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According to Charles Ehredt, CEO of Currency Alliance, the key trends of 2023 will be related to three main pillars: 1/ cost control; 2/ embedding loyalty mechanics across the business; …
