The CBRE Hotel Brand Performance 2025 report reveals that rapid hotel brand expansion and rising loyalty memberships have failed to translate into real revenue gains, with inflation erasing a decade’s …
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The firm forecasts a 1.3% rise in RevPAR next year, with occupancy inching up by 14 basis points and the average daily rate (ADR) increasing by 1.2% year-over-year. This marks …
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CBRE analyzed the loyalty programs of 5 major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham). 11% increase in hotel loyalty program members led to a 5% increase …
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Direct access to a base of loyal customers is a benefit to owning and operating a branded hotel. Loyalty members can help drive occupancy during off-peak periods or weaker economic …
