Three central movements were announced. The first is the creation of a private label strategy, seen as an opportunity to offer quality items at more affordable prices and strengthen customer …
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Mercado Libre has rolled out a major upgrade to Mercado Puntos, introducing a redesigned tier structure in Mexico and Brazil that brings personalised milestone bonuses, deeper engagement mechanics and expanded …
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Brazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their …
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In 2024, loyalty programs in Brazil saw 920.6 billion points and miles issued (a 16.5% rise) and 332.2 million user accounts (up 6.3%). Most redemptions—over 76%—were for airline tickets, but …
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Azul remains optimistic about the advantages of a potential merger with domestic competitor GOL, emphasizing the key benefits it foresees for both consumers and the Brazilian aviation market. The integration …
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Abra Group (the majority investor of Gol and Avianca) and Azul signed a non-binding Memorandum of Understanding (MoU) today with the intent to explore a combination of their businesses in …
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TAP Air Portugal inaugurated its new route between Lisbon and Florianópolis this Tuesday, with flight TP109, which landed yesterday at Florianópolis International Airport, Hercílio Luz, for the first time, to …
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Yoo2 Rio de Janeiro, Tapestry Collection by Hilton opens as the Tapestry brand’s first hotel in Rio de Janeiro
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The loyalty programs sector in Brazil is experiencing significant growth, with projections indicating an increase to US$4.07 billion by 2024. This surge reflects a compounded annual growth rate (CAGR) of …
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GOL is implementing a gamification model that will distribute rewards and benefits at various points in the customer’s journey, rather than just when the customer reaches a new loyalty tier. …
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